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Browse: Home » Bounce

Bounce Rate – We Can Do Better

October 1, 2007 · by tmllr · in Digital Analytics, Metrics

In a great article for Marketing Profs, Avinash Kaushik asks: Is Bounce Rate “the Sexiest Web Metric Ever?” I agree with Avinash in that Bounce Rate is one of the most important metrics for any type of site. A high…

A New Approach to the Time Spent on Site Metric

A New Approach to the Time Spent on Site Metric

September 27, 2007 · by tmllr · in Metrics

This summer, Neilen/NetRatings declared the “Total Minutes” metric as the best measure of website engagement. This is certainly debatable, but the purpose of this post is to illustrate a new method of understanding the Time Spent on Site metric by…

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