Bounce Rate – We Can Do Better
In a great article for Marketing Profs, Avinash Kaushik asks: Is Bounce Rate “the Sexiest Web Metric Ever?” I agree with Avinash in that Bounce Rate is one of the most important metrics for any type of site. A high…
A New Approach to the Time Spent on Site Metric
This summer, Neilen/NetRatings declared the “Total Minutes” metric as the best measure of website engagement. This is certainly debatable, but the purpose of this post is to illustrate a new method of understanding the Time Spent on Site metric by…
