Measured Direction Episode #2: Interpersonal Last-Touch Certifications

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to!

In this episode, we discuss:
Last-touch Attribution (Thanks @petesena!)
Google Analytics Certification and Product Updates (Thanks, @llfgn!)
“Interpersonal Skills” and Organizational Challenges (Thanks, @tgwilson!)

Show links:
Google Partners – Google Analytics Individual Qualification
LunaMetrics Blog

How Does Attribution Modeling work in Google Analytics?
From Google
From Avinash

Jason’s Twitter
Jason’s LinkedIn

Tom’s Twitter
Tom’s LinkedIn

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