Don’t Freak Out about Google’s New SSL Search
A little over a year ago, I wrote a blog post about why you shouldn’t freak out about people opt-ing out of being tracked in Google Analytics. Yesterday, Google announced that they are using SSL to encrypt search queries and…
Inspirational Video: Creating a Data Driven Culture by Avinash Kaushik
I was inspired to write this post this evening after looking at my LinkedIn social graph and seeing the recent career arcs of some of my former colleagues (more on this later). This post is to thank and highlight a video from…
Don’t Freak Out about Google Analytics Opt-Outs
On May 25th, Google announced the availability of a browser add-on for Internet Explorer, Chrome, and Firefox that prevents a user’s browser from reporting site usage data to Google Analytics. This plug-in has the effect of preventing visit and visitor…
Web Analytics Lunch: Avinash Kaushik & Bryan Eisenberg Discuss Testing
What are you doing for lunch today? If you are the type to eat quietly at your desk, why not spend your lunch listening to two Web Analytics gurus discuss testing? The other day, I found a great podcast that…
NYC Mayor Michael Bloomberg Talks Web Analytics at Personal Democracy Forum
NYC Mayor Michael Bloomberg just delivered (via Skype) the keynote address at this year’s Personal Democracy Forum, one of the top conferences that deals with the convergence of the internet and government and politics. The main point of the speech…
Discuss Social Media Analytics with Me at the Politics Online Conference
I am a panelist at this year’s Politics Online Conference next week. The title of my session is “Social Media Analytics: Monitor, Measure and Manage Your Reputation on the Wild Wild Web of Social Media.” I will be sitting on…
The Hits Keep Coming at Recovery.gov
Earl Devaney, chairman of the Recovery Accountability and Transparency Board, has a tough job – bringing transparency to the government outlays mandated by the recently-passed American Recovery and Reinvestment Act. The main vehicle envisioned to bring this information to the…
eMetrics in DC
I just wrote a little ditty for the WAA about how great eMetrics is in DC, I will post linkage once it is up. The ditty: Why am I lucky enough to have an eMetrics in my city: Washington, DC!…
Phase Out Gauge Charts for Clarity
If you have ever worked with any of my dashboards, you will not find an oft-used visualization, the Gauge Chart. Due to a few popular Analytics platforms, it seems that Web Analysts have latched on to this means to visualize…
Bounce Rate – We Can Do Better
In a great article for Marketing Profs, Avinash Kaushik asks: Is Bounce Rate “the Sexiest Web Metric Ever?” I agree with Avinash in that Bounce Rate is one of the most important metrics for any type of site. A high…
