Winning IoT Isn’t about the Analytics of Things – It’s about the Analytics of Your Customers
A convergence of improvements in some key technologies – wireless communications protocols, embedded sensors, mobile processors, batteries, memory, and internet data transfer protocols, among others – with increased smart phone penetration and engineering innovation to cram more and more computing…
Measured Direction Episode #1: Getting Started
Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection! In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as…
![From level[1] to level[2] with R and Google Analytics: ggplot2](https://i2.wp.com/www.tmllr.com/wp-content/uploads/2016/01/tim_r_output.png?resize=150%2C150&ssl=1)
From level[1] to level[2] with R and Google Analytics: ggplot2
I was very excited when the venerable, and occasionally irascible, Tim Wilson asked me to review his excellent post, “Tutorial: From 0 to R with Google Analytics“. Why? I feel strongly that R has an important place in the modern…
Fantasy Baseball, Lessons Learned and Applied: Intro and Draft Alignment
1-2-3-4-5-6-7-8-9-10-11-12 years. Twelve years is a long time. It represents a big chunk of my life and a bigger chunk of my career. It also represents the amount of time that I’ve been playing Fantasy Baseball with the same group…
“Why Do We Have a Website?”
It can be a provocative question, not because it is difficult to answer but because it is fundamental to beginning the conversation around the goals of your web presence. That conversation, which begins with a simple question and ends with overall…
Passing Ampersands through document.write with Google Tag Manager
I ran into an issue implementing some tagging using Google Tag Manager (GTM) which I’m sharing here because I had a difficult time finding a solution within StackOverflow, the Google Tag Manager Google Group, or with an increasingly-frustrating series of…
Collective Complicity vs. Analytics
It is Halloween and I want to highlight one of my favorite spooky stories: The Legend of Sleepy Hollow, published by Washington Irving in 1820 (wikipedia article). Growing up, I remember watching the Disney version of the story around this time…
Don’t Freak Out about Google’s New SSL Search
A little over a year ago, I wrote a blog post about why you shouldn’t freak out about people opt-ing out of being tracked in Google Analytics. Yesterday, Google announced that they are using SSL to encrypt search queries and…
Inspirational Video: Creating a Data Driven Culture by Avinash Kaushik
I was inspired to write this post this evening after looking at my LinkedIn social graph and seeing the recent career arcs of some of my former colleagues (more on this later). This post is to thank and highlight a video from…
Don’t Freak Out about Google Analytics Opt-Outs
On May 25th, Google announced the availability of a browser add-on for Internet Explorer, Chrome, and Firefox that prevents a user’s browser from reporting site usage data to Google Analytics. This plug-in has the effect of preventing visit and visitor…
