Measured Direction Episode #1: Getting Started

Measured Direction is an audience-directed podcast covering topics related to Digital Analytics and marketing strategy. Keep the love flowing by submitting your questions to bit.ly/MeasuredDirection!

In Episode 1, we discuss, perhaps unsurprisingly, getting started in Digital Analytics as well as developing a Testing program and the joys of Tag Management.

Show Links:
Web Analytics 2.0 by Avinash Kaushik
Successful Analytics by Brian Clifton
Digital Analytics Association
#measure Slack
Learn Python!
Learn R!

Jason’s Twitter
Jason’s LinkedIn

Tom’s Twitter
Tom’s LinkedIn

This podcast can’t happen without you! Please send us your problems and questions using this form: bit.ly/MeasuredDirection!